Expertise
Marketing and Growth Product for Developer Tools
What do I do?
Marketing
I drive high-intent signups using creative, unconventional channels that others overlook. I reject generic playbooks in favor of bleeding-edge tactics, applying an engineering mindset to validate wild ideas and secure unfair distribution advantages before the market catches up.
Growth Product
I optimize Activation and Retention by combining product taste with rigorous data. I don't just run random A/B tests; I apply a library of winning experiments from the top 1% of companies, ensuring we implement what actually works at scale.
Areas of expertise
AI Marketing Systems
Use AI to research competitors, improve the website, run outbound, find signals, and understand marketing data.
Content Strategy
Turn your team's expertise into useful content that teaches the market, earns trust, and helps buyers make a decision.
Developer Relations
Build developer trust through education, community, events, and direct feedback that improves the product and turns users into advocates.
GEO (AI Search Optimization)
Make your company easier to find and cite in AI search by improving its content, technical setup, and authority.
Growth Marketing
Run creative acquisition experiments in channels others overlook. Scale the ones that bring in serious buyers.
Growth Product
Improve activation and retention by helping users reach value sooner, removing friction, and repeating the product experiments that work.
New Media Strategy
Build your own newsletters, podcasts, shows, and video series. Earn regular appearances in media your audience already trusts.
Product Marketing
Clarify who the product is for and why it matters. Use that to sharpen the messaging and plan launches for likely buyers.
Product-Led Sales
Turn product usage into revenue by spotting buying signals and connecting self-serve, sales-assisted, and enterprise sales.
Social & Influencer Strategy
Grow organic social and work with the right influencers through earned relationships and paid programs.