Expertise

Marketing for developers (and non-developers too...)

What do I do?

B2D

Developer Platform Expert

Why me?
As an engineer and developer, it's a lot easier for me to understand technical products and market to developers
B2B

Business to Business

Why me?
My engineering background helps me take a systematic approach to creating creative marketing strategies

Areas of expertise

  • Automated Outbound

    Automated Outbound

    Automate AI written highly personalized outreach based on intent signals to drive conversions.

  • Content

    Content

    Design and implement a content strategy to drive top of funnel leads and bottom of funnel conversions.

  • Developer Relations

    Developer Relations

    Foster a community of developers that will try, use, and eventually promote your product.

  • Growth Marketing

    Growth Marketing

    Generate new signups and hand raisers through continuous creative experiments.

  • Growth Product

    Growth Product

    Generate more retained users and new customers through continuous creative experiments.

  • Marketing Automation

    Marketing Automation

    Implement processes and software to automate repetitive marketing actions related to emails, lead nurturing, social media, website actions, and landing pages.

  • Product Marketing

    Product Marketing

    Create inbound and outbound marketing campaigns to target specific industries (verticals), use cases (horizontals), and personas (top down, bottom up).

  • Product Strategy

    Product Strategy

    Influence the product roadmap with feedback from the market. Link your GTM and Product strategy.

  • Product-Led Sales

    Product-Led Sales

    Convert activated and retained users to paying customers. Integrate your bottoms-up and top-down motions.

  • Search & LLM Optimizations (SEO)

    Search & LLM Optimizations (SEO)

    Optimize every landing page and piece of content so that they are mentioned by LLMs and rank higher on search engines