Expertise

Marketing and Growth Product for Developer Tools

What do I do?

Marketing

Marketing

I drive high-intent signups using creative, unconventional channels that others overlook. I reject generic playbooks in favor of bleeding-edge tactics, applying an engineering mindset to validate wild ideas and secure unfair distribution advantages before the market catches up.

Product Growth

Growth Product

I optimize Activation and Retention by combining product taste with rigorous data. I don't just run random A/B tests; I apply a library of winning experiments from the top 1% of companies, ensuring we implement what actually works at scale.

Areas of expertise

  • Automated Outbound

    Automated Outbound

    Automate AI written highly personalized outreach based on intent signals to drive conversions.

  • Content

    Content

    Design and implement a content strategy to drive top of funnel leads and bottom of funnel conversions.

  • Developer Relations

    Developer Relations

    Foster a community of developers that will try, use, and eventually promote your product.

  • Growth Marketing

    Growth Marketing

    Generate new signups and hand raisers through continuous creative experiments.

  • Growth Product

    Growth Product

    Generate more retained users and new customers through continuous creative experiments.

  • Marketing Automation

    Marketing Automation

    Implement processes and software to automate repetitive marketing actions related to emails, lead nurturing, social media, website actions, and landing pages.

  • Product Marketing

    Product Marketing

    Create inbound and outbound marketing campaigns to target specific industries (verticals), use cases (horizontals), and personas (top down, bottom up).

  • Product Strategy

    Product Strategy

    Influence the product roadmap with feedback from the market. Link your GTM and Product strategy.

  • Product-Led Sales

    Product-Led Sales

    Convert activated and retained users to paying customers. Integrate your bottoms-up and top-down motions.

  • Search & LLM Optimizations (SEO)

    Search & LLM Optimizations (SEO)

    Optimize every landing page and piece of content so that they are mentioned by LLMs and rank higher on search engines