An engineering approach to marketing

The rise of the CTMO

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About me


Hi! I’m Martin Gontovnikas, but everybody calls me “Gonto”.

I’m a software engineer that now works on Marketing. Wait, what? Yes, I found a way to combine my two passions and apply my engineering thinking model to marketing.


The engineering approach

Marketing is all about sending the right message to the right audience to get an expected response. Even though this sounds easy, it’s certainly not. An engineering approach lets you decompose this big problem into smaller pieces that you can tackle by running continuous experiments that are validated by data.