Thoughts
When organizations grow they become risk averse, they stop innovating and they become much slower. In this post I'll talk about some of the reasons of why this happens and how you can build a bigger org that doesn’t have this problems.
Marketing isn’t what it used to be. Most marketers are now asked to measure everything and show ROI, but nobody ever talks about how to improve the strategies and tactics’ ROI. I'll talk about how I do that in this post
The era of the 'quick wins' in content marketing is long gone. Learn how to drive new leads by creating Content Products
A lot of times by managing incorrectly we make it harder to scale our organization. Learn how to do it better in this article!
Learn which is the biggest missconceptions all new managers have and how to fix it!
You can create a productive team without asking your team to work crazy hours. Read more to learn how!
Remembering everything you read on books and blog posts is hard. Learn how to make it easier!
Stop assuming you know what other people think, and just ask them what they really think!
Join me in the journey I went through to learn how to create messaging for specific personas
Learn what meditation is and how it has helped me be a better, more focused, happier tech executive
Learn why open and click rate aren't good enough to measure email effectiveness and how you can do it better with business metrics tested by test and control groups
In this post, you'll learn from a developer that does marketing the top 5 techniques that any B2D should use to target developers with their content marketing
Using Github Pages for your Jekyll blog is pretty common. In this article I'll explain why that's the worse thing you can do!
In most cases, with a simple package.json you can do the same than with Grunt and Gupl with a more mantainable code. In this post, I'll explain you how!
If you want to bounce an idea with me, talk about a project, or just want to grab a beer, contact me! I'd love to hear from you!