An engineering approach to marketing
The rise of the CTMO
About me
Hi! I’m Martin Gontovnikas, but everybody calls me “Gonto”.
I’m a software engineer that now works on Marketing. Wait, what? Yes, I found a way to combine my two passions and apply my engineering thinking model to marketing.
Methodology
The engineering approach
Marketing is all about sending the right message to the right audience at the right time. Even though this sounds easy, it’s certainly not. An engineering approach lets you decompose this big problem into smaller pieces that you can tackle by running continuous creative experiments that are validated by data.
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1
Decompose your problem into smaller pieces.
Every problem or goal can be decomposed into smaller pieces that are easier to think about, and therefore, easier to solve.
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2
Formulate a hypothesis for each.
Based on data, you can create a hypothesis of why the problem is happening and what you can do to solve it.
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3
Define a metric, a timeframe, and a goal.
Every hypothesis must be measurable and quantifiable. To achieve this, you must choose a metric and a goal so that you can decide whether the experiment is a success or not.
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4
Run the experiment.
It's execution time! Run the experiment for as much time as you defined in the previous step.
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5
Verify the data.
Experiments only fail if you learn nothing. Verify metrics and dive deep to understand what worked and what didn't
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6
Iterate and pick your next problem.
Continue to improve this experiment or tackle a new problem to solve.
